While some Super Bowl commercials become cherished memories for fans, others quickly fade into the abyss of forgettable moments. Advertisers strive to make a lasting impact during one of the year's premier sporting events, but occasionally, their creative endeavors miss the mark.
Here, DAZN explores five of the worst television ads ever aired during the NFL's grandest spectacle.
GoDaddy - "Perfect Match" (2013)
GoDaddy's attempt to captivate viewers resulted in discomfort rather than engagement. The commercial featured two people passionately making out, complete with amplified sounds. Unfortunately, instead of leaving a positive impression, it left viewers questioning the choice and wondering what they had just witnessed.
The Outpost.com Super Bowl commercial took an unexpected turn, firing fake gerbils out of a cannon. The perplexing choice left viewers with a singular question: why? The attempt at memorable advertising fell flat, becoming an unremarkable moment in Super Bowl commercial history.
Apple - "Lemmings" (1985)
Following a stellar commercial the previous year, Apple's 1985 Super Bowl ad disappointed. Depicting business workers whistling "Heigh-Ho" before plunging off a cliff, the commercial took a dark turn. The message was unclear, marking it as another Super Bowl ad that failed to resonate positively with the audience.
LifeMinders.com - "The Worst Commercial" (2000)
Sometimes, honesty is the best policy. LifeMinders.com embraced its lackluster commercial status by opening with the declaration, "This is the worst commercial on the Super Bowl." The 30-second spot then featured messages promoting the business, accompanied by an eerie piano soundtrack, creating an unconventional and somewhat uncomfortable viewing experience.
Miller Lite - "Evil Beaver" (1998)
Miller Lite Super Bowl offering initially seemed amusing, featuring a man dressed as a beaver riding a dirt bike. However, the beaver's destructive antics, including demolishing a log cabin built by builders, left viewers scratching their heads. The commercial failed to convincingly promote the popular beer brand, leaving an impression of confusion rather than excitement.
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